Social Entrepreneurship Creative Direction Educational Platform
Cero:
Towards a healthier community and a more sustainable Earth
Cero is Panama’s first zero-waste store specializing in local, package-free foods and home goods.
We offer circular alternatives for everyday products through a model that integrates environmental, social, and economic sustainability, and prioritizes human and planetary health. By spotlighting local organic farmers, artisans and entrepreneurs, our store functions as a pipeline for conscious consumption—supporting community-driven local economies, reducing waste at the source, and reconnecting people with the origins of what they consume.
Cero hosts La Colmena, Panama’s first zero-waste farmer’s market, where we cultivate community spaces in support of local farmers, food artisans and entrepreneurs.
2019–2023
Co-Founder, Creative + Communication Director with Carolina Conte, Co-Founder + Food, Agriculture and Sustainability Director Instagram
Currently (re)reading: Unreasonable Hospitality by Will Guidara