Concept Work Branding

Smalls Jazz Club
2022
MFA Design / School of Visual Arts

A reimagined identity for the iconic NYC Smalls Jazz Club that puts musicians at the forefront. This rebrand highlights Smalls’ growing archive of live performances by acknowledging the club’s deep history, as well as its intent to build an archive out of the icons that have played within its walls.
Currently (re)reading: Unreasonable Hospitality by Will Guidara